The technique of improving a website or web page so that it appears higher in search engine results pages (SERPs) for particular keywords or phrases is known as search engine optimization (SEO). choosing the most pertinent keywords for your website, and then using those keywords to optimise your content and meta tags. each web page optimization to improve search engine rankings and attract more relevant traffic. Outside of your website, strategies like link building and social media promotion are employed to increase a website's visibility in search engine results pages (SERPs). generating and disseminating excellent, pertinent, and captivating material in order to draw in and keep readers and encourage profitable consumer behaviour. ensuring that your website is technically search engine-optimized, including in terms of crawlability, mobile friendliness, and site performance. Optimizing your website for local search queries and enhancing your exposure in local search results.