Big billboards have been the tried and tested method of attracting customers’ interest. Of late, digital signage has gained traction as a more engaging medium. That being said, the recent development of video walls is triumphing all these methods by a margin. A video wall is made up of several screens that work together to display content. These are being deployed across TV studios, control rooms, shopping malls, sports stadiums, entertainment venues, and airports. With the advancement of LED technology, the quality, scalability, and energy efficiency of these video walls are going through the roof. Such advancements are generating tremendous business possibilities across the global LED video walls market. The paced growth in the media and advertising industry is at the forefront of elevating the market’s growth prospects in the coming years.
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Thriving Media and Advertising Industry to Boost LED Video Walls Market Expansion
In the past decade, the global media and advertising industry has exhibited explosive growth. The industry also recovered very fast from the economic implications of the global pandemic, exhibiting great stakeholder trust and interest. Such developments are expected to be the pivotal factor in facilitating paced growth across the global LED video walls market. Besides, these display systems also find notable applications in the transportation industry as a medium to inform travellers about the necessary information. Major airports, train stations and other such establishments are actively employing LED video walls. This positive growth trajectory is expected to sustain amidst robust advancements in display technologies.
Increasing Adoption of LED Video Walls in Outdoor Settings to Open New Avenues of Growth
As the quality and performance of LED video walls continue to improve, many industries are using these technologies. Precisely, LED video walls installed in outdoor settings are showcasing a stark rise across several industries and market regions. These installations are becoming more and more commonplace in BFSI, sports, education, and retail industries. This is mainly due to the better brightness offered by these screens. Meanwhile, outdoor LED video walls installed for vehicle consoles give the vehicle a more appealing appearance. To this end, outdoor LED video wall installations are gaining traction throughout the automotive and transportation industries. The global LED video walls market is poised to flourish in such a business environment.
Asia Pacific to Emerge as the Fastest Growing LED Video Walls Market Amidst Changing Consumer Behaviour
Notable changes in consumer preferences and growing market innovations are propelling Asia Pacific as the fastest-growing LED video walls market. The region’s advertising and media industry is thriving, and interactive display units equipped with AR and VR technology are increasing. Major regional economies such as India, China, and Japan are the key contributors to the growth of the regional market. Moreover, Asia Pacific is home to several major market players who are constantly innovating LED video wall technology. Meanwhile, North America is also exhibiting promise as industry players are engaging with audiences in new ways via LED video walls.
Leading Brands in LED Video Walls Market
Some of the key players in the global LED video walls market include Toshiba Corporation, Samsung Electronics, Panasonic Corporation, ViewSonic, Electronic Displays, Inc., LG Electronics, Leyard Optoelectronic Co., Ltd., and Lighthouse Technologies, Ltd., Planar Systems, NEC Corporation, Daktronics Inc., Barco NV, Delphi Display Systems, Inc., Shenzhen Dicolor Optoelectronics Co Ltd., and Shenzhen Unilumin Group Co. Ltd.
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