Europe has been showing significant growth in the packaging testing market in the coming forecast period. The increasing change in edible product packaging, with the main focus on enhancing the shelf life of food packaged products, as well as reducing the cost of damaged packaged products. In addition, the increasing demand for perfumery, cosmetics, and pharmacy products in the region will boost the market’s growth. The awareness about eco-friendly packaging such as paper-based packaging solutions also has driven the market in the mentioned forecast period.

MARKET DRIVERS 

The packaging testing market is driven by an increase in consumer demand for safe and long-lasting products that are safe and free of any contamination. The demand is also boosted due to the increasing awareness of eco-friendly packaging. The demand for packaging testing in pharmaceuticals, food beverages, personal care goods, agrochemicals, and others will drive the market expansion over the forecast period. The tremendous growth taking place in the FMCG industry and the increase in product recalls due to stringent rules by the Food Safety Association will further lead to market growth in the European region.

MARKET OPPORTUNITIES

The traditional method has been changed by intelligent active packaging, smart packaging, and modified atmosphere packaging. Technological advancement and key investment by industry players also offer significant growth opportunities during the forecast period. Apart from the food industry, the beverage industry is also blooming and will drive the demand for glass packaged testing in the region. According to the study of FEVE, the EU’s consumption of products packed in glass has grown by about 39%, and glass recycling has increased by 139%. These are the factors that will offer opportunities in the packaging testing market.

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MARKET RESTRAINTS

The main constraining factor that has been present in the market is cost. The cost is a major concern that has negatively influenced the market. The increasing high cost of advanced technology increases the cost of the product packaging, and this factor is expected to hinder the market’s growth.

MARKET GROWTH CHALLENGES

The packaging testing industry has been facing key challenges due to the pressure of environmental concerns. Storage is again a concern. Top load testing and compression testing are common tests that are performed to see if packing does not fail during storage. Any failure in packaging testing at warehouses leads to the spoiling of the whole consignment. Finding the perfect material that can act as a barrier to all the environmental conditions is quite a task. Recycling is also a major concern as many companies strive to reduce carbon emissions and develop sustainable product packaging.

 ANALYSIS OF CUMULATIVE GROWTH

The report provides an in-depth analysis of the European Package Testing market, market size, and compound annual growth rate (CAGR) for the forecast period of 2022-2028, considering 2021 as the base year. The increasing demand for various package testing in various applications has led to the increasing demand for the market and is expected to witness growth at a CAGR at specific CAGR from 2022-2028.

EUROPE PACKAGE TESTING MARKET SEGMENTAL OVERVIEW

The European Package Testing market comprises different market segments like type, material, technology, end-user industry, and country. 

The Food Beverage segment will grow at a rapid pace during the forecast period due to increasing consumer awareness regarding food safety. In addition, the government regulates labelling and packaging opening growth opportunities in the packaging, and testing market. The pharmaceuticals segment is likely to hold and it is growing at a significant CAGR during the forecast after the food and beverage segment. It is attributed to the increasing health concerns amidst COVID-19. Whereas, the transportation segment will also growing rapid in the forecast span. 

EUROPE PACKAGE TESTING MARKET BY COUNTRY

ANALYSIS OF COMPETITIVE LANDSCAPE

The competitive landscape analysis of the Package Testing market is majorly focused on expanding the growth of European package testing with new product innovation, business expansion, and the increasing presence of manufacturers operating in Package Testing has led to the growing demand for the Package Testing market. Besides, the market offers a range of products in different applications to fulfil the requirements of consumers, which is further contributing to healthy growth in the market.

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