Pregnancy pillows are designed as a resting aide for women in their final months of pregnancy to maintain proper alignment of the spine while resting. A combination of high density support foam, and shape conforming memory foam, make this product a comfortable solution to help remove pressure from the lower back while resting. A pregnancy pillow is one of the essential products during the postpartum period to make sleeping smooth and comfortable. These pillows are made of different fabric such as cotton, polyester, polyester and cotton blend and come in different shapes and sizes. The pregnancy pillow fillings are made from various filling material such as organic fillers memory foam fillings, styrofoam ball fillings, microbead fillings, hypoallergenic fillings, polyester fiber fillings etc.

PREGNANCY PILLOWS MARKET OUTLOOK

The market value of pregnancy pillows is growing steadily, propelled rising number of cases for pregnancy losses due to pregnancy complications. Additionally, rising risk of stillbirth due to wrong sleeping positions, are opening new possibilities for the utilization of pregnancy pillows that could turn into lucrative future businesses. Pregnancy pillows have a great comforting and calming effect during pregnancy, which has triggered the pregnancy pillows demand from various users. Moreover, rising demand for natural fillings based pregnancy pillows and technological advancements are some of the opportunities which are expected to fuel the growth of this market in coming years. However, the market is hampered by high costs associated with them.

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PREGNANCY PILLOWS MARKET SEGMENTAL OVERVIEW

The report analysis the pregnancy pillows market based on product type, material, end user and geography. 

PREGNANCY PILLOWS MARKET BY PRODUCT TYPE 

Based on product type, the market is segmented into C shaped, J shaped, U shaped and others (wedge, full length etc.). Among these products, the U shaped pillow segment accounted for the highest market share in 2017, owing to its comforting characteristics. These pillows are most commonly used by the pregnant ladies and hence commands the maximum market share in 2017. Moreover, this product type is anticipated to grow at a lucrative growth rate during the forecasted period. 

PREGNANCY PILLOWS MARKET BY MATERIAL 

Based on material, the market is segmented into hypoallergenic fillings, memory foam, organic fillings and others (polyester fiber fillings, styrofoam ball fillings, microbead fillings etc). In 2017, the memory foam segment dominated the market and is anticipated to maintain its market hold over the next six years. Rising consumer income across developing nations coupled with high demand for soft comfortable pillows is expected to contribute to the segment growth. 

PREGNANCY PILLOWS MARKET BY END USERS 

Based on end user, the market is segmented into hospitals, maternity homes/clinics, household and others. The household segment held the largest market share in 2017. Pregnancy pillows are more commonly used in homes by the pregnant women during late pregnancy to support bump. Moreover, the hospitals and maternity homes are anticipated to flourish at a lucrative rate during the forecast period. 

PREGNANCY PILLOWS MARKET BY GEOGRAPHY 

By geography, the global pregnancy pillows market is studied across the countries of key regions such as, North America, Europe, Asia Pacific, and Rest of the world. North America is accounted for the largest share in 2017, followed by Europe and Asia-Pacific. The North American market for pregnancy pillows makes an important contribution to the growth of the global market. This fact is shown by the growth in revenue of leading producers of pregnancy pillows in this region. Some examples comprise of Leachco, My Best Friend, Pharmedoc, Naomi Homes, Boppy etc. In addition to this, the Asia-Pacific region is expected to grow at a lucrative growth rate during the forecast period. This growth is attributed to growing consumer disposable income and increasing awareness regarding pregnancy pillows.

PREGNANCY PILLOWS MARKET KEY PLAYERS

Some of the major players operating in the global pregnancy pillows market include Leachco, My Best Friend, Pharmedoc, Naomi Homes, Boppy and Today’s Moms among others. Market players are involved in product launches and collaboration agreements to exploit maximum revenue potential in global pregnancy pillows market. Moreover, these companies are currently focusing on developed regions with minimum efforts to sell their products in other areas. For instance, Leachco company operates majorly in the U.S. with the tie ups with major online and offline retailers with its product “Snoogle”. The company has tie ups with more than 30 online local and national retailers and with more than 8 offline retail stores in U.S selling its product throughout the world.

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