Established That Brand Is Bigger Than Logos and Colors
It's not a coincidence that all these companies that deal with money chose blue as their brand color. What do all of them know that you don't?
The short answer is that they understand how to use color theory in business. When building a brand, like a house or a furniture, you need to know how to use all the tools you have. Today, we'll talk about how to do that.
Branding is more than just your logo, even though it's a visual part of who you are. It doesn't use the fonts and colors you like. It's also not your Brand Style Guide, but it is a set of rules to keep your brand consistent.
Still, these are essential parts of your brand. But a brand – your brand – is so much more than that. It's about how your company is known and how you want it to be known. It's what makes you stand out from the rest. Your brand is a single word that describes who you are, what you stand for and what you want to be known for. It's what people think of when they see your logo or hear your name. Your brand is the essence of your business and your name.
Shapes are also used in brand logo design to influence how customers think and feel about a logo design company and convey specific messages. Consumer research shows that the condition of your logo can affect how people feel about your brand's beliefs, products and services. For example, circles, squares, triangles and vertical and horizontal lines have different meanings that brand logo designer need to know and use when making logos.
This article will cover everything you need to know about logo branding colors. We'll talk about ideas from the arts, like color theory and art history and combine them with the best branding and marketing methods and what a business needs to do well in a modern business company. But first things first, you need to know why colors are so important for branding.
Audience Recognition
Over the past few years, you've probably seen many bike-sharing companies pop up in your city. In many cities, at least four brands are in business. But can you name them all? Do most people think that bike-sharing apps are all about color: red, green, blue or orange? The more green bikes people see, the more likely they are to remember the green brand logo design and, as a result, download the app for the green brand. color is linked to memory and recognition and it's often much easier to remember a stain than a name, especially if you've only seen it once.
The People
People in different parts of the world and cultures have other ideas about what colors mean. In the United States, white is the color of purity, but in some parts of Asia, it is the color of death. colors mean different things to people based on race, age, social class, gender and religion. When choosing the color representing your brand in the markets it serves, you should consider the demographics and psychographics most important in the culture.
Constant branding
To build a consistent brand, choosing and sticking to a color theme is essential. But why does this matter? It's important to have a brand that stays the same, so potential customers don't get mixed messages. If a brand uses bright colors and an exciting tone of voice to connect with young audiences but then changes to a more severe and business-like color and style, audiences will become confused and, as a result, lose interest. Notice how social networking sites like LinkedIn use the same colors and tones on every page.
Your market segment gets a message from the color you use.
The color of your logo tells your target audience what your company stands for. People will connect more with one color than another based on their age, gender, interests, way of life and where they live.
So, each market segment responds differently to different colors and the same color can mean different things in different situations. For example, in Ireland, the color green is linked to luck (think of clovers), but in many other parts of the world, it is also closely linked to Islam.
The weather also affects how people feel about specific colors. For example, people who live in tropical countries like warm colors, while people who live in the north like more excellent colors
The creativity of a brand
Your brand logo designer will be glad that you kept some room for change. You can only use the same shade of blue in ads in many different ways. Find some good support colors to give yourself more room to be creative. On the other hand, keeping your colors simple makes them easy to remember.
Think of the green of Starbucks. It's a deep color that goes well with white. These colors are simple, but you can tell what they are right away. But Starbucks doesn't put up a flag and hold the fort on the green mountain. They add a new color to the mix at certain times, like Christmas (such as red). Even on the red cup, their logo is always green and white, of course. Meet adaptability. You are a consistent person.
Using color measurement to strengthen brand identity
When your company has chosen the best color scheme for your logo, it's essential to ensure that your logo's color is always reproduced correctly and consistently across all media and materials. This helps people remember your brand. Not only does color harmony between symbols with different looks look nice, but it also helps people remember your brand and encourages them to build a visual relationship with your company. This lets you make perfect color matches, ensure consistency and solve problems with color matching. By taking the place of subjective visual evaluation, spectrophotometric analysis can act as a common language that makes it easy and accurate to reproduce the colors of your logo in many places around the world.
No color is good or bad, but the right color can help
It's only possible to make some people happy with your logo for your business. And the idea that one color always converts better than another is silly because no "best" color always works. But there is a logo that is "inappropriately colored," and that color can be a massive turnoff for customers.
The colors you choose for your logo should be part of a bigger plan to bring in customers. For good sales, make sure your logo branding is based on data and appeals to your target customers' hearts, minds and color preferences.
Overall,
Even though people see different colors in different ways, the names of those colors also matter.
A study called "A rose by any other name..." found that when people were asked to rate products with different color names, like makeup, they liked the fancy characters much more often. Even though the subjects were shown the same color, the word "mocha" was much more appreciated than "brown."
More research shows that the same thing happens with a wide range of products. For example, consumers said that paint colors with complicated names were more pleasing to the eye than those with simple words. Choosing the right colors for your logo can help you show off the best parts of your business and attract the right customers. And, as you may have guessed, the wrong mix can have the opposite effect.
