The global adult diapers market is expected to grow at a CAGR of 7.5% during the forecast period of 2023-2032. The increasing prevalence of urinary incontinence and a rise in the geriatric population are the major factors driving the growth of the market.

Urinary incontinence is a common chronic medical condition that affects millions of people worldwide, especially women. Also, the geriatric population, which is expected to reach 2.1 billion by 2050, is an important demographic factor driving the growth of the global adult diapers market.

Moreover, the changing lifestyle, increasing disposable income, and growing awareness regarding the benefits of using adult diapers are major factors driving the growth of the market. The increasing adoption of e-commerce platforms and rising consumer preference for online shopping in developing countries is further propelling the growth of the market.

The global adult diapers market can be segmented based on product type, distribution channel, and region. Based on product type, the market can be divided into pant-type diapers, pad-type diapers, and others. The pad-type diapers segment is expected to hold the largest market share owing to its cost-effectiveness and ease of use.

Based on the distribution channel, the global adult diapers market can be segmented into online retail, supermarkets and hypermarkets, and others. The online retail segment is expected to grow rapidly during the forecast period due to the increasing adoption of e-commerce platforms and the growing trend of online shopping.

Regionally, the global adult diapers market can be segmented into North America, Europe, Asia Pacific, Latin America, and Middle East Africa. North America currently dominates the market owing to the high prevalence of urinary incontinence and a large geriatric population. Asia Pacific is expected to witness significant growth during the forecast period owing to the increasing adoption of adult diapers among the aging population.

The key players operating in the global adult diapers market include Kimberly-Clark Corporation, Procter Gamble Co., Unicharm Corporation, Svenska Cellulosa Aktiebolaget SCA, Hengan International Group Company Limited, Daio Paper Corporation, First Quality Enterprises, Inc., Ontex Group NV, Kao Corporation, and Fujian Hengan Group Ltd.

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